Network Marketing – Too Late if You’re Over Fifty?
With traditional jobs becoming scarcer by the day, what options do baby boomers (those born 1946 -1964) really have? After all, there are only so many openings for Wal-Mart greeters. The idea of owning your own business has tremendous appeal. There are studies that indicate that up to 85 percent of the adult population has considered the notion of owning their own business. Of course, thinking about it and acting on it are two different things.
The Coming Etrepreneurship Boom
According to a new study conducted by the Ewing Marion The Kaufmann Foundation, a nonprofit group that encourages entrepreneurship, the United States might be on the cusp of an entrepreneurship boom--not in spite of an aging population but because of it. The report makes the point that contrary to popularly held assumptions, the highest rate of entrepreneurial activity belongs to the 55-64 age group.
The Branded Boomer designed to help those in the baby boomer generation (born 1946-1964) see the importance of creating and preserving a personal brand. Studies have shown that in network marketing, the number one reason a person joins is “the person who presented the opportunity.” A personal brand provides a public image based more on who a person is, than what a person does.
Our focus is on baby boomers who are or want to be self-employed. Though many of the tips, suggestions, and resources will apply to those who work for others, our primary emphasis is on those who own and operate their own business. In this case, the personal brand is the company.
In addition to personal branding, The Branded Boomer provides information and insights on attraction marketing. We believe strongly that the very best prospect or client is the one who is actively searching for our products and services. We depend heavily on the resources of Ann Sieg and Mike Klingler, and the entire Renegade Professional team of super coaches. We recommend every visitor begin by enrolling in Renegade University, which offers free tuition.
We offer many other internet marketing, affiliate marketing, and social media resources. These resources include timely tips and ideas, as well as presenting the best tools and opportunities for success that we find.
We hope that each visitor will bookmark our site, sign up for our RSS feed, and visit often.